ESTATES AT SOMERSET 

SOMERSET, NEW JERSEY | SINGLE-FAMILY HOMES

WHERE THE HIGH POINT DEVELOPMENT STORY BEGAN.

My involvement began before there was a community to market. I sourced the land opportunity, developed the relationship with the property owner and helped bring the seller and High Point together. The site became a private 20-home enclave on approximately half-acre homesites.

My role continued from the original land opportunity through product positioning, marketing strategy, buyer acquisition, broker outreach, sales execution and final closeout. 

I sourced the land opportunity that became the first High Point Development community, then remained involved from market positioning through sellout and closeout.

ESTATES AT HOPEWELL

HOPEWELL TOWNSHIP, NEW JERSEY | SINGLE-FAMILY HOMES

POSITIONING THE LAND AS PART OF THE PRODUCT.

A limited single-family community on approximately half-acre homesites, shaped by mature trees, public utilities and flexible home placement.

I led builder-side sales and marketing, translating the site’s privacy, product and location advantages into buyer positioning, broker outreach and sales strategy through successful closeout.

ESTATES AT HOLMDEL FIELDS

HOLMDEL, NEW JERSEY | LUXURY SINGLE-FAMILY HOMES

ESTATE SCALE, POSITIONED FOR THE HOLMDEL BUYER.

A 19-home luxury community on approximately 50 acres, with homesites ranging from roughly 1.44 to 7.92 acres and residences of approximately 4,100 to 5,200 square feet.

I led builder-side positioning, pricing support, marketing, broker outreach, buyer acquisition and sales execution through sellout.

WRIGHT PLACE AT WESMONT STATION I, II & III

WOOD-RIDGE, NEW JERSEY | TRANSIT-ORIENTED TOWNHOMES

A MULTI-PHASE LAUNCH BUILT AROUND TRANSIT, LIFESTYLE AND ABSORPTION.

Across the Wright Place phases, I led the builder-side sales and marketing program, including product input, pricing, branding, broker outreach, onsite team leadership and sales execution.

The community’s transit location and lifestyle positioning drove strong demand and successful absorption across all phases.

THE GATEWAY AT CRANBURY

CRANBURY, NEW JERSEY | SINGLE-FAMILY HOMES

A STRATEGICALLY POSITIONED COMMUNITY AT A KEY REGIONAL CROSSROADS.

The Gateway at Cranbury combined new single-family construction with a location offering direct access to major employment, transportation and regional amenities.

My role focused on builder-side positioning, marketing, broker outreach, buyer strategy and sales execution, helping translate the community’s location and product offering into a clear market story.

SINGLES AT WESMONT STATION

WOOD-RIDGE, NEW JERSEY | SINGLE-FAMILY HOMES

CREATING A DISTINCT PRODUCT STORY WITHIN A LARGER REDEVELOPMENT

A limited offering of 15 detached homes at the highest point of Wesmont Station. I led sales and marketing for the builder, positioning the single-family collection as a differentiated ownership opportunity within a larger transit-oriented community of townhomes, apartments and mixed-use activity.

ESTATES AT MONTGOMERY

MONTGOMERY TOWNSHIP, NEW JERSEY | LUXURY SINGLE-FAMILY HOMES

LUXURY POSITIONING WITH FLEXIBILITY BUILT INTO THE SALES STORY

A 17-home luxury community with residences of approximately 3,800 to 4,400 square feet. I led builder-side sales and marketing, shaping the buyer story around scale, personalization, flexible living options and multiple household profiles through successful sellout and closeout.

ESTATES AT ROBBINSVILLE

ROBBINSVILLE TOWNSHIP, NEW JERSEY | SINGLE-FAMILY HOMES

SELLING PRIVACY, LAND AND REGIONAL CONVENIENCE

A 19-home cul-de-sac community on approximately .54- to 1-acre homesites, many backing to woods, preserved farmland or established
residential properties. I led builder-side sales and marketing, positioning the community around homesite value, privacy and accessibility and carrying the sales program through closeout.

ESTATES AT WEST LONG BRANCH

WEST LONG BRANCH, NEW JERSEY | LUXURY SINGLE-FAMILY HOMES

LARGE-FORMAT NEW CONSTRUCTION, POSITIONED FOR THE SHORE MARKET

A boutique collection of approximately 3,260- to 4,024-plus-square-foot homes minutes from Deal, Elberon and the Jersey Shore. I led builder-side sales and marketing, positioning the community around location, scale and flexible four- and five-bedroom plans. The project achieved a rapid sellout and successful closeout.

WHIPPANY CROSSING

HANOVER TOWNSHIP, NEW JERSEY | LUXURY TOWNHOMES

USING PRODUCT DIFFERENTIATION TO WIDEN MARKET APPEAL.

A 24-home luxury townhome community with two unusually spacious plans of approximately 3,128 and 3,328 square feet, including a first-floor primary-suite option. I led positioning, launch strategy, broker outreach, buyer conversion and sales execution through successful closeout.

MONTVILLE SINGLES

MONTVILLE, NEW JERSEY | CUSTOM SINGLE-FAMILY HOMES

MARKETING CUSTOM THINKING RATHER THAN PRODUCTION HOUSING

A custom new-construction program requiring a more individualized sales process. I led builder-side sales and marketing, translating the flexibility of the product into clear buyer communication, market positioning and sales execution while supporting a more hands-on selection experience.

THE GROVE AT SOMERSET

SOMERSET, NEW JERSEY | TOWNHOMES

A BOUTIQUE PRODUCT STRATEGY BUILT AROUND DIFFERENT HOUSEHOLD NEEDS.

A 34-home townhome community with three approximately 2,000-square-foot plans created for the site. I led builder-side sales and marketing, positioning the two- and three-bedroom configurations, bonus spaces and garage options to reach different buyer profiles and support successful sellout.

ESTATES AT MOUNT OLIVE

FLANDERS, MOUNT OLIVE TOWNSHIP, NEW JERSEY | SINGLE-FAMILY HOMES

LETTING THE SETTING LEAD THE POSITIONING

A single-family community characterized by larger homesites, elevation changes and open views. I led builder-side sales and marketing, building the market story around land, privacy and regional accessibility rather than a conventional high-density suburban proposition

PARKSIDE LANE AT TEANECK

TEANECK, NEW JERSEY | TOWNHOMES

URBAN-INSPIRED POSITIONING IN AN ESTABLISHED BERGEN COUNTY MARKET

A 78-home townhome community designed around three-story living, rear-access garages, walkability and proximity to New York City. I led builder-side sales and marketing, including positioning, broker outreach, buyer conversion and sales execution, connecting the product's urban form with the expectations of the local buyer.

PARK WEST AT MOUNTAINSIDE

MOUNTAINSIDE, NEW JERSEY | LUXURY TOWNHOMES + AFFORDABLE CONDOMINIUMS

A COMPLEX INFILL SITE REQUIRING DISCIPLINED PRODUCT AND SALES EXECUTION

An approximately four-acre infill development comprising 26 market-rate townhomes plus six affordable condominium residences. I led
builder-side sales and marketing, including the hiring, training and supervision of the dedicated onsite sales representative; early pre-sales and VIP buyer meetings; launch strategy; and ongoing sales management.

I also collaborated with the creative and production team on collateral, photography and the overall presentation of the community. With ownership's approval, I selected exterior materials and lighting, specified the model-home finishes and helped establish selection boards for spec homes, allowing the product presentation and sales story to work as one strategy.

The model became a powerful sales tool, with buyers frequently responding to and purchasing the design direction they
experienced in the finished home.